Turkish Airlines to become Liverpool’s front-of-shirt sponsor

5-year agreement reportedly worth more than £300M to begin with 2027-28 season

Turkish Airlines will become Liverpool’s main club partner, including as its front-of-shirt sponsor, beginning with the 2027-28 season, the Premier League club announced Tuesday. “From June 2027, Turkish Airlines will become Liverpool FC’s main club partner, bringing together two organisations with a shared international reach and a commitment to connecting people around the world,” the club said in a statement. The airline’s branding will appear on the front of Liverpool’s men’s, women’s and Academy match shirts from the start of the partnership. The five-year agreement is worth more than £300 million ($405 million), or over £60 million per season, according to reports. “This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027,” Liverpool Chief Commercial Officer Ben Latty said. “The front of the Liverpool shirt holds a special place in the history of our club. Turkish Airlines is a globally recognised organisation with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.” Latty was referring to Liverpool’s memorable UEFA Champions League triumph over AC Milan in Istanbul in 2005. Turkish Airlines CEO Ahmet Olmustur described Liverpool as “one of the world’s most recognised and respected football clubs, with an exceptional heritage and a truly global community of supporters.” “We are very pleased that Turkish Airlines will become the club’s main club partner and that our name will take its place on one of the most iconic shirts in world sport,” he added. Standard Chartered, Liverpool’s main club partner since 2010, will retain its current role through the 2026-27 season, and then move into a global partnership role the next year, the club said.